This page represents a collection of articles, presentations, and projects created for professional, educational, and volunteer pursuits.
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Jump to Presentations or Projects.
PUBLISHED ARTICLES
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Collaborative Communication Serves Two Neighboring Communities
IP&R Magazine
Published November/December 2020
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Palatine StoryWalk: A Partnership to Promote Literacy in our Parks
IP&R Magazine
Published July/August 2019
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Promoting Parks & Recreation from A to Z
Parks and Recreation Business (PRB) Magazine
Published August 2018
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Intergovernmental Cooperation Enhances Community Resources
IP&R Magazine
Published May/June 2016
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Keeping the Community in Communications and Marketing
IP&R Magazine
Published November/December 2014
PRESENTATIONS
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Women in Leisure Services - Chi Chapter Lunch and Learn
Delivered January 2024
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Planning for Capital Project Grants
IAPD/IPRA Soaring to New Heights Conference
Co-presented with Chris Leiner, Executive Director @ Northbrook Park District; Steve Konters, Senior Principal @ Hitchcock Design Group; Bridget Deatrick, Senior Associate @ Hitchcock Design Group
Delivered January 2024
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Illinois Park and Recreation Association Facility Management Workshop
Delivered October 2021
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Wisconsin Park and Recreation Association Annual Conference
Delivered November 2019
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Non-Traditional Programming in Parks & Recreation
Wisconsin Park and Recreation Association Annual Conference
Delivered November 2019
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IAPD/IPRA Soaring to New Heights Conference
Co-presented with Corey Zak, Palatine Park District, and Holly Petersen, Palatine Historical Society
Delivered January 2019
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Non-traditional Programming in Parks and Recreation
IAPD/IPRA Soaring to New Heights Conference
Leadership Academy iLearn session, Co-presented with Jeff Cholewa, Northbrook Park District, and Scott Paddack, Rolling Meadows Park District
Delivered January 2018
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Communication Pitfalls in Project Management
Loyola University Chicago | Project Management Course Assignment
Delivered July 2017
PROJECTS
2023 Agency Showcase Submission
IPRA Agency Showcase, January 2023
Led a team of Marketing and Communications professionals to create a holistic and effective marketing campaign to attract the 48 staff members needed to provide an essential before and after school program to the community. As a result, 155 students were enrolled from the wait list, 376 total students were served, and $1.13M in gross revenue was earned. The team won second place overall in the competion, People's Choice for the table display, and brought home three 1st place and four 3rd place category awards.
Showcase Judge's comment: "It was a pleasure reviewing this entry. The campaign was extremely well done thematically, strategically and fiscally."
2018 Gift Card Marketing Campaign
IPRA Agency Showcase, 3rd place, Marketing Campaign, January 2019
Strategy and content: Joan Scovic; Creative presentation: LoriAnne Nelson, Graphic Designer
Showcase Judge's comment: "Consider offering a workshop to your park district colleagues on how to demonstrate measurable results. Many of them don't seem to grasp how to do it effectively, and yours are perfect!"
2018 Harper College IGA Marketing Plan
Palatine Park District Board Presentation | June 2018
This marketing plan was developed to support the Inter-governmental Agreement between Palatine Park District and Harper College.
Marketing Plan - Harley-Davidson Company
IPRA Loyola University Chicago | Marketing Course Assignment
Created December 2017
This academic presentation was the result of research and staff interviews to share the marketing methods of Harley-Davidson.
Portfolio for Prior Learning Assessment
IPRA Loyola University Chicago
Submitted and approved May 2017
This portfolio represented prior learning in the area of Small Group Communication and was approved for 3 hours of college credit, replacing an entire college level course.
Turkey Trot - Social Media Campaign
IPRA Agency Showcase, 1st place, Social Media Campaign, January 2016
This award winning campaign included a variety of social strategies to celebrate the 35th anniversary of this holiday race. Strong community interaction was created through throwback Thursday photos, Turkey Trot Trivia contests, and daily prize raffles.
20 Sports in 20 Days - Social Media Campaign
Summer 2016
This campaign connected the Olympic Games with Palatine Park District programs, engaging the community in a recurring session of social media posts.